企管學士科目  MBADBA

BBA科目
MBA 320C 組織行為學

Organizational Behavior

MBA 350C 管理經濟學 Managerial Economics
MBA 310C 營銷管理學

Marketing Management
MBA 315C 企業策略與政策

Corporate Strategies & Policies
MBA 325C 電子商務系統 E-Business Systems
MBA 360C 品質管理系統 Total Quality Control & Management
MBA 340C 財務管理

Financial Management

MBA 390C 人力資源管理 Human Resource Development
　

Bachelor Of Business Administration
　

Introduction To Program
The fundamental objective of a private organization is to maintain efficiency and profitability in the face of shifting consumer tastes and needs, accelerating technological complexity, economic interdependence, domestic and foreign competition. Similarly, non-profit organization and government agencies must effectively implement programs subject to budgetary constraints and shifting public preference. General managers and top Executives try to ensure that their organization meets these objectives. Administrators work in private and government sectors, and their range of responsibilities is broad. They coordinate and direct support services, which may include budgeting; administration; strategic planning, information processing; and other related responsibilities.

SPU program objective is to provide the academic tools necessary for managers, administrators, and executives to direct their organization with sound business judgment and leadership anchored in acquired knowledge.

Entry Requirement
The program is designed for those who have an associate degree or post school diploma or equivalent qualification in Business Studies. Mature candidates who have substantial working experience of at least 2 years may also be eligible. The SPU requirement for the award of BBA is 120 credit hours. Students receive an advanced standing of 60 credit hours on entry to the program.

Program Outline
Brief outline of the program is as follows;

BBA310

 　 Information Systems Management

BBA320

 　 Introduction to Business

BBA330

 　 Principles of Marketing

BBA340

 　 Internet, Web and Multimedia

BBA350

 　 Economics

BBA360

 　 Principles of Management

BBA370

 　 Business Law

BBA380

 　 Human Resource Management

BBA390

 　 Corporate Finance

BBA400

 　 Dissertation

BBA410

 　 Management Accounting

BBA420

 　 Business Mathematics

BBA430

 　 Computer Systems

　
　 　
　

Copyright © 2001-2009, The American Culture University
Bachelor Of Business Administration
 

Module Title : Information Systems Management
Module Code : BBA310, CM310, BEEE310, BEM310, BIT310

Course Objective
This course is designed to provide you with an overview of computer and information systems concepts along with a working knowledge of some of the most popular software tools currently available. Upon completion of this course you will be well acquainted with basic computer terminology, hardware and software components, communications technology, information systems analysis and design, and issues arising out of the rapidly evolving field of information systems.

 

Course Description
Topics covered include Introduction to computers, processing data, interfacing with computers, storing information, network and data communication, cyberspace and computers in business, information systems and computer programs.

Course Requirement
There will be 9 multiple-choice exams and course assignments (Reaction Papers). The objective is not to test your memorization skills but your ability to readily assimilate information system management and then apply the data and concepts to everyday problems and situations. 

Course Assignments: Reaction Papers
The reaction paper is your opportunity to reflect and consider each chapter presented in this course. It should contain your own thoughts, reactions, opinions, areas of agreement or disagreement that you arrive at as you progress through the course. It may be a reaction to something you read in the text, or outside lecture material. The paper should be hand-written in ink and a minimum of one page (front & back), single-spaced. 

All papers must be submitted at the end of the course.

Grading Procedure
Multiple-choice exams are valued at 70% of final grade; assignment is 30% of final grade.


Numeric Grades

Letter Grades

Editorial/Evaluation

4.00

A

Superior work at high honors level produces publishable, professionally presentable work

3.00

B

High quality work.

2.00

C

Satisfactory work.

1.00

D

Below average work.

0.00-0.99

F

Failure. College-level skills not demonstrated.