Marketing Management

研討會日期﹕2003/01/17~19      地點﹕馬來西亞八打靈
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課室的佈置
齊全的儀器 陳耀星講師 學生展示自己產品的藍圖
非常專心的聽課 大家互相討論 第一組呈堂
互相研究 的case study 像有結果了 有結果了
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第二組呈堂 第三組呈堂 　

 		 　 課程內容
　 Chapter 01 Defining Marketing for the Twenty-First Century
　 Chapter 02 Adapting Marketing to the New Economy
Chapter 03 Building Customer Satisfaction, Value and Retention
Chapter 04 Winning Markets Through Market-Oriented Strategic Planning
Chapter 05 Gathering Information and Measuring Market Demand
Chapter 06 Scanning the Marketing Environment
Chapter 07 Analyzing Consumer Markets and Buyer Behavior
Chapter 08 Analyzing Business Markets and Business Buying Behavior
Chapter 09 Dealing with the Competition
Chapter 10 Identifying Market Segment and Selecting Target Markets
Chapter 11 Positioning and Differentiating the Market Offering Through the Product Life Cycle
Chapter 12 Developing New Market Offerings
Chapter 13 Designing Global Market Offerings
Chapter 14 Setting the Product and Branding Strategy
Chapter 15 Designing and Managing Services
Chapter 16 Developing Price Strategies and Programs
Chapter 17 Designing and Managing Value Networks and Marketing Channels
Chapter 18 Managing Retailing, Wholesaling and Market Logistics
Chapter 19 Managing Integrated Marketing Communications
Chapter 20 Managing Advertising, Sales Promotion, Public Relations and Direct Marketing
Chapter 21 Managing the Sales Force
Chapter 22 Managing the Total Marketing Effort